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Contributed by Eddie Samad Dubai, Dubai, Dubai. Not the first country that springs to mind whenever you think of streetwear and sneaker culture, but it’s 2017, Dubai’s stepped…

Merry Christmas! Everyone is entitled to gifts especially on Christmas Day! Use the online code: XMAS30 upon checking out your purchases on our web-store! ENJOY 30% OFF EVERYTHING AT THE PMC…

Hot off the back of the exclusive collaboration with Pestle And Mortar Clothing, we caught up with local rapper Aman RA and find out what makes him tick.…

We have teamed up with our long-time friend, PMC Family and local rapper extraordinaire Aman RA for his first capsule collection with PMC, in conjunction with the release of his new…